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OTT Apps - The Complete Guide for the Entrepreneurs in Video On Demand (VOD Platform) Business
Are you desiring to be an online
video entrepreneur? Undoubtedly you have heard about OTT apps. Right?
At this moment, you are here to grab
knowledge about this, which symbolizes that you recognize the impact of the
fast-growing technology of the online video industry.
Here is the absolute OTT apps guide
for you! Fine, your mind knocking to know what else can you grab from this
guide. Right?
This is the complete source of info
about the OTT app which let for the better comprehending of this new video
distribution method as well as how to launch your own OTT apps to make your
video streaming business extent.
You can acquire the following things
from this guide
1. What is the OTT app & why it is a big deal?
2. How OTT aid hundreds of video streaming
businesses to grow the extent?
3. How OTT apps will replace your video streaming
business?
4. How to launch your own OTT app?
5. How to find the best OTT solutions provider?
Hope, in the end, you will have a
distinct understanding of those queries in your mind.
1. What is an OTT app & why it is a big deal?
When you search for “what is OTT app”
you will get this definition
An OTT (Over-the-top) applications
are an app that delivers video content to your smartphone, tablet, or smart TV
through the internet rather than the traditional distribution methods of cable
or satellite.
Yeah! OTT apps take us to the world of sophisticated technology. As well, these apps let you for the instant
streaming of your loved videos in your desired device. It might be a movie,
eLearning class, or anything else, you can watch it.
Why OTT apps is big deal?
OTT app is a big deal for the dual
reasons
A. Content consumers expect to have
it
B. Better for VOD business
On the other hand, 3 key factors make
OTT apps much popular among the viewers.
(i) Accessibility:Users become addicted to what they watch, through
OTT they can stream their loved videos and watch in their desired time and
place.
(ii) Control:
undoubtedly, the users are ready to pay more to have complete control over
their watching programs. For this, 50% of the users have multiple subscriptions.
This symbolizes they are ready for the payments to customize their watching
videos.
(iii) Cost:
As a matter of fact, users’ minds often thought that we are paying much for
cable subscriptions that offer limited accessibility and control, instead they
will have a better experience with OTT apps.
2. OTT Lets Hundreds of Video Streaming Business to
grow extent
In the analysis, the video streaming
business entrepreneurs, who added OTT apps to their existing web-based services
experience the massive growth in revenue as well as in size. This is also
because of the dual reasons, diminish churn, and enhances conversation.
A. OTT apps diminish churn
If your content exists on several
devices, particularly the preferred device of your users, then people love to
consume it more. As well, the most common thing we hear from the subscribers
while canceling their video subscription is, “your content is great, I just
don’t have the time to watch it”, Right?
What it means is, subscribers are in
lack of time at home to pull out their laptops or mobile and stream your
content. Hence, as a video streaming business entrepreneur, you need to help
them for finding the time to your content.
Through offering the OTT apps to your
subscribers, you are indulging them to employ your content on-the-go through
their mobile devices.
(I) while every day travel (to and
from work)
(II) While pausing at the doctor’s
office
(III) At lunch hours
(IV) On airplanes (with offline
downloading features)
In such way, you smooth out a huge
friction point, that holds your subscribers on your service longer and
diminishing your churn rates.
B. OTT apps enhance conversation
Besides, to enhance your existing
users’ engagement you need to open yourselves up to new subscribers (i.e.
enhancing the number of cord-cutters) who are actively searching for the new
OTT services to subscribing.
Cord-cutters knew that OTT apps mean
freedom & convenience, and it has been proven through our data that being
able to stream their favorite content on big screen TVs and tablets is a
massive differentiator for viewers.
As result, VOD business with OTT apps
experiences an average of 30% of higher conversation than VOD business without
OTT apps.
3. How OTT apps will replace your video streaming
business?
Assuredly, OTT apps will replace your
video streaming business for certain reasons. If you want to launch your own
OTT app, here are the main apps to launch. iOS and Android apps for mobile
phones and tablets.
Apps for TVs
(I) Roku
(II) Apple TV
(III) Android TV
(IV) Amazon Fire TV
No need to launch all of the above,
it depends on your target audience and the sort of content you offer. To pick
the best OTT app for your business, here is the report of OTT app usage to
detect patterns, preferences, and habits. Proceed the following:
A. Quarter half of the OTT app users
prefer streaming through mobile apps than TV apps, which symbolizes that
launching Android and iOS video streaming will lead to better reach.
B. Mobile apps let for the most
certain location targeting.
C. Android mobile apps have worldwide
reach specifically in non-English speaking markets, where iOS has the largest
market penetration.
As a result, the convenience and
portability of smartphones make OTT apps for phones and tablets the more
significant to launch first.
This is how the way of OTT apps
replace your video streaming business.
4. How to launch your own OTT app?
Well, you
got all the stuff you need like your content, strategy, business, vision, and
audience as well as which app you are gonna launch, Right? Then here are the
steps of how to create and launch your OTT app.
If you
can’t create your own OTT app with all those stunning features, you have two
main options.
Option 1:
Lease an app from OTT platform provider
Option 2:
Hiring an app developer
(I) Leasing an app
Leasing an
app denotes that you will rent an app from the OTT platform development service provider. This
seems to be dependent on your platform providers.
(II) Hiring an app developer
Hiring an
app developer to build your OTT app is the most efficient and obvious one where
you can build your app in your desired way as per your requirement from the
initial phase. To hire an app developer, first, you have to find the best OTT
solutions provider.
5. How to find the best OTT solutions
provider?
Several OTT
platform providers furnish several features at various price points and
strategies, But the perfect OTT app development
company will furnish the following:
(I) Offer video streaming website
with your apps
(II) Let you to completely customize
your streaming website
(III) Make you accept global payments
(IV) furnish you an absolute audience
ownership
(V) Minimal time and cost to develop
and launch your OTT app
(VI) Indulge free updates and
maintenance for your apps
These six significant factors you
should not get compromised while picking the OTT solutions provider.
Well, you won’t get a compromise with
those factors with startupmart. Acquire all options of your OTT app in one
place with us. Your OTT app development with all your requirements will never
be cumbersome with us.
Eho! This is Rajashree. I am a passionate professional always thirsty to grab knowledge about the trending technologies. Presently working as a blogger and technical consultant in Startupmart and well versed in on-demand clone scripts. With 4+ years of industry experience, I am enchant to distribute my insights regarding the on-demand industry. Stay tuned to attain the on-demand clone scripts industry vertical blog updates.
